Different Types of Garments Merchandise

Different Types of Garments Merchandise:

Garments merchandising is one of the most challenging professions in the world. Garments merchandising is that which contributes to the sale of products to a retail consumer. A garment merchandiser has to analyze customers and consumers as well as to follow their behaviors to sell the garments merchandise. There are different types of garments merchandise which are bifurcated as given below based on its utility and features.

Types of Garments Merchandise:

There are various types of garments merchandise, which are mentioned below:

  1. Staple merchandise,
  2. Fashion merchandise,
  3. Seasonal merchandise,
  4. Fad merchandise.

All the above types of garments merchandise have discussed in the following:

1. Staple Merchandise:
Staple merchandising is related to those basic products that are always in demand. Various staple merchandising products are socks, handkerchiefs, white shirts, black trousers, etc.

2. Fashion Merchandise:
Fashion merchandise is related to those products based on features of fashion are forecasted for that year. It can be color, ascents, accessories, style, length, etc. These products have high demand but have a short lifecycle.

3. Seasonal Merchandise:
Seasonal merchandise is related to those products that sell only in a particular timeframe. Various seasonal merchandising products are sweaters in winter, gumboots in the rainy season, etc.

4. Fad Merchandise:
Fad merchandise is related to those products that are based on the latest trend actor, movie, event e.g. merchandise marketed based on the movie Krissh. The selling for these goods is high but short-lived.

Product range or Assortment planning:

The product range is finalized to be sold in the store of the buyer consists of styles that cover all the above 4 types of merchandise [staple, fashion, seasonal, fad]. For the season the buyers merchandising team decides on the percentage of goods to be produced in the range on past and predicted sales. The number of styles, fabrics, colors, sizes, etc. is decided accordingly. The below-given pie graph denotes out of 100% how much is allotted each type of merchandise in the range or assortment planning. Once decided the buyer will distribute the orders of these styles internationally to exporters who give them the best quality product and price.

assortment planning

Assortment Planning

Written By-Sangita Rawal

Sangita Rawal
Consultant and Merchandising Manager
Mumbai, India
Email: sangitarawal96@yahoo.co.in

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