Importance of Analyzing Consumer and Its Behaviors in Garments Merchandising

garments merchandising

Importance of Analyzing Consumer and Its Behaviors in Garments Merchandising In apparel merchandising, a garment merchandiser has the main target to earn profit for the company. Since successful clothing merchandising involves satisfying the needs of the consumer for products and services with the final goal of making profits, a garment merchandiser has to analyze consumer perfectly and follow consumer’s behavior

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