Visual Merchandising and It’s Role in Retailing

Visual Merchandising

Visual Merchandising and Its Role in Retailing: To understand the key role played by Visual Merchandising in retailing, one has to look at the whole scenario with a macro view i.e. to study the entire spectrum of its existence about retail strategy and store design. We have studied earlier how retailing is consumer-centric. The retailer aims to satisfy the customer

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